Maintain customer relationships with channels, intermediaries and customer when marketing and selling through intermediaries.

Many businesses sell their products and services to the end user through partners, distributors, dealers, retailers, financial intermediaries, and other similar channels. This process raises some important issues in seeking an effective customer relationship process and systems.

Some of the frequently issues raised are:

• Who is the customer, intermediary or buyer?
• Who owns the customer?
• Who 'owns' for marketing purposes, the product or service sold?
• What is the lifecycle of the product?
• What happens if (when) the relationship with the intermediary changes?
• Can the diverse interests of the manufacturer, publisher, underwriter, packager be combined for
x constructive relationship building?
• What is the role of the 'brand'?
• How do outsourced services fit into the relationship building/management process?

We can help you address these issues in terms of your business, establish appropriate processes and relate these to required systems.